Robert Walters Capability Statement - Australia - Flipbook - Page 21
Recruitment marketing campaigns
Elevate your organisation’s employer brand
A tailor-made solution
Need to capture the a琀琀ention of quality professionals and persuade them to join your organisation?
Our bespoke marketing campaigns do precisely that.
With our dedicated marketing team on your side, your recruitment marketing campaign will be
powered by proven tactics and sophisticated tools – all tailored to get your organisation noticed.
We’ll take care to listen to your objectives and understand the unique selling points of your employer
brand. Then we’ll design a bespoke marketing campaign to share your story with potential talent
who have the qualities you seek.
Brief: We don’t use a cookie cu琀琀er approach, instead we listen, so we
know what makes your organisation a great place to work
Data-driven: Using our data and networks, we’ll map your market, and
help you see your employer brand through the eyes of your audience to
guide your campaign.
Content: All e昀昀ective campaigns need one central content hub. We’ll
work with you to create a bespoke microsite, speci昀椀c to your audience, to
showcase your organisation’s latest jobs and employer brand content.
Storytelling: Videos on LinkedIn are shared 20x more than wri琀琀en
content, and video in a job ad increases applications by 34%. We’ll craft
video content that tells your organisation’s story and a琀琀racts the right
people.
Reach: Through our channels, we share your story far and wide to a琀琀ract
exceptional talent. We aren’t con昀椀ned by borders, so if your needs take
the campaign international, we use our extensive overseas network.
Results: We’ll share campaign results and make recommendations to
ensure optimal performance.
Intro | Contents | Services | Permanent | Contractor & temporary | Payroll | Executive | Consulting & SoW | Call centre & ops | Inclusivity audit | ICM | Campaigns | Market intelligence | ESG
21